A world-leading pharmaceutical company was facing a critical challenge: understanding the complex and varied patient journey of individuals with Multiple Sclerosis (MS) across different countries.
The MS patient journey is fraught with unique obstacles, requiring innovative solutions and global collaboration to bridge the gaps in care.
This case study details a successful project completed for a world-leading pharmaceutical company who wishes to remain anonymous. They were facing a critical challenge: understanding the complex and varied patient journey of individuals with Multiple Sclerosis (MS) across different countries. MS can affect people early in life, beginning a potentially long patient journey with unpredictable progression. The company sought to gain a deeper understanding of the specific challenges faced by patients and healthcare providers in different regions, identify opportunities to improve support, and facilitate better collaboration across their international teams.
To gain a comprehensive understanding of the MS patient journey across diverse international markets, Vertical spearheaded a collaborative initiative focused on gathering critical insights into:
- Local patient populations
- Healthcare provider needs
- Potential market crossover opportunities
Leveraging proprietary collaboration tools, we facilitated seamless data sharing and analysis across the client’s international working groups. This gave them a holistic view of the MS landscape, drawing on insights from key opinion leaders (KOLs), patient advocacy groups, and healthcare providers in multiple markets.
“We delivered a customized action plan that equipped our client to make a real difference in the lives of MS patients worldwide. This roadmap facilitated improved international collaboration and more effective support for patients across diverse healthcare systems.” – Jason, Vertical Lead
International working group collaboration became the real focal point of the project.
“”One of the biggest successes was witnessing teams from different countries share best practices and insights on patient support programs, leading to the development of a new initiative with the potential to improve quality of life for MS patients globally.” – Maria, Vertical Healthcare Consultant
The different markets operate within different healthcare systems. But different systems does not mean that cross-market support or sharing lessons learned is impossible. Progressive organizations must learn to support and collaborate across country units to compete in the international environment.
Innovative consulting is not just about completing a project, it is about positively impacting the client’s way of working.
This project was instrumental in generating actionable insights into the MS patient journey. These learnings will enable our client to develop more effective support programs, improve patient engagement strategies, and ultimately, enhance the quality of life for individuals with MS. Furthermore, the project fostered a collaborative work environment and equipped our client with valuable operational tools that will continue to benefit patients long into the future.
The impact of this project extends beyond immediate improvements in collaboration and communication. By implementing new tools and processes, our client is now able to streamline operations, make more informed decisions, and accelerate the development of innovative solutions for MS patients. This enhanced way of working has laid the foundation for long-term success and sustainable growth, ensuring that our client remains at the forefront of patient care in the ever-evolving healthcare landscape.
Ready to unlock the power of collaboration and transform your organization’s approach to patient care? Contact Vertical today to learn more about our patient journey framework and how we can help you achieve your business goals.
