Legal

Privacy Policy

This privacy policy explains how Vertical (Zedocan Oy), based in Helsinki, Finland, collects, uses, and protects personal data.

Last updated: 11 May 2026

Data controller

Vertical (Business ID: 2641324-1)
Lapinlahdenkatu 16, 00180 Helsinki, Finland
info@vertical.vc · www.vertical.vc

Purpose

We process personal data to:

  • Deliver client work and manage relationships (contractual necessity)
  • Communicate and provide support (legitimate interest)
  • Organise events and manage participation (legitimate interest or consent)
  • Run recruitment processes (legitimate interest and pre-contractual measures)
  • Improve our services and website (legitimate interest; consent for non-essential cookies)

Data we collect

We may process:

  • Contact details (name, email, phone, organisation, role)
  • Company information (industry, business ID, company description)
  • Event information (attendance details, dietary requirements where relevant)
  • Recruitment data (CVs, applications, references if provided)
  • Technical data (e.g. IP address, browser type, usage data via analytics tools)

We collect data directly from you, your organisation, or through your interaction with our services.

Sharing of data and transfers

We do not sell personal data. We use trusted service providers to operate our business, including tools for:

  • Event registration (Lyyti)
  • Forms and surveys (Forms.app)
  • Internal collaboration (Google Workspace)
  • Website analytics (Google Analytics)
  • Website content management (Sanity)

We may also share data with project partners when needed to deliver our work, or with authorities where required by law. All partners are contractually required to handle data in line with applicable data protection laws.

Data is primarily processed within the EU/EEA. Where services involve transfers outside the EU/EEA, we rely on Standard Contractual Clauses or equivalent safeguards.

Data retention

We retain personal data only as long as needed for the purposes above or to meet legal obligations. As a guideline:

  • Client data: duration of the relationship and up to six years thereafter
  • Event data: up to three years
  • Recruitment data: deleted after the process concludes
  • Contact data: up to two years from last interaction

Longer retention may apply where required by law or for legal claims.

Your rights

You have the right to access, correct, delete, or restrict the use of your data, to object to processing, and to receive your data in a portable format. Where processing is based on consent, you can withdraw it at any time. If you have questions, contact info@vertical.vc.

Automated decision-making

We do not use automated decision-making or profiling with legal or similarly significant effects.

Cookie policy

We use cookies on www.vertical.vc to ensure the site works properly, understand usage, and improve the experience.


Cookies are small text files stored on your device that allow us to recognise your browser and remember preferences.


We use:

  • Essential cookies (required for the site to function)
  • Analytics cookies (to understand site usage; we use Google Analytics)
  • Functional cookies (e.g. embedded content)
  • Preference cookies (e.g. language settings)

Non-essential cookies are used only with your consent. You can change or withdraw your consent at any time via the cookie settings on the site.

For more details on how we process personal data, see our Privacy Policy.

Changes to this policy

We may update this policy from time to time. The latest version is available on our website.

Last updated: 11 May 2026