Insights
Perspectives on healthcare innovation
Ideas, observations, and lessons from the front lines of healthcare transformation.
AI & Healthcare 22 Mar 2026
AI isn't just for your teams. It's for you.
Most pharma leaders are investing in AI capability for their teams while quietly avoiding it themselves. That's the wrong order.
Jason Hill
Read →
AI & Healthcare 10 Mar 2025
How AI Is Reshaping Medical Affairs — And What Most Companies Get Wrong
The rush to adopt AI in Medical Affairs is real, but most programmes fail because they focus on tools instead of capability. Here's what actually works.
Jason Hill
Read →
Service Design 18 Feb 2025
Patient Journey Mapping: Beyond the Diagram on the Wall
Most patient journey maps end up as posters that nobody looks at twice. Here's how to make them into tools that actually drive decisions.
Hanna Hiidenmaa, PhD
Read →
Industry 25 Jan 2025
What the Nordic Healthcare Model Can Teach the Rest of the World
The Nordics consistently rank among the best healthcare systems globally. But the real lessons aren't about funding — they're about design thinking and trust.
Kenneth Salonius
Read →