Our practice

From Policy to Patient

We ensure the work survives the transition to the real world. We build the operating models that run, the programs that scale, and the capabilities that people use until they become second nature.

doctor-visit
Service area

Strategy

The structures and partnerships behind change in healthcare and pharma. We build the operating models and structures that healthcare and pharma run on.

Strategy meeting with doctor

Operating model design

The roles, processes, structures, and KPIs that translate strategy into team-level work. A model leadership trusts and teams use.

Stakeholder alignment

The workshops and decision processes that get executives, teams, and external partners into one conversation. Alignment that holds after the room empties.

Public-private partnerships

The cross-sector models, networks, and governance that connect public and private actors on innovation. Multi-party work that moves at one speed instead of three.

Vertical builds the operating models and cross-country stakeholder structures behind European programs run by leading global biopharma.

Service area

Design

Programs designed to last past the launch. Scoped, designed, and delivered across markets and teams.

Patient journey mapping

Patient journey design

Geography-specific patient journeys, launch readiness checks, and multi-country program design. Earlier launch and strategy grounded in what the field actually looks like.

Ways of working

Pharma-adapted Agile, OKRs, and operating practices that connect strategic objectives to execution. Routines that scale from team to organization.

Innovation programs

Pilot and PoC programs for pharma and public sector, plus startup scouting and global market entry programs for accelerator partners.

Vertical leads multi-country launch design for a leading global biopharma, delivering patient journey, launch readiness, and cross-country insight program architecture across six European markets.

Service area

AI Adoption

AI that earns its place in daily work. The use cases, training, and tools teams use the next morning.

Healthcare AI adoption workflow

AI use case identification and roadmaps

AI use case mapping, readiness assessment, and roadmaps with priorities and metrics. A clear AI direction leadership can commit to.

AI capability building and tools

Hands-on AI training for specific teams, plus prompt libraries and tools built for real workflows. Skills and tools your teams use the same week.

Rollout and change management

Multi-market AI rollout and the change management that makes adoption stick. A program designed to travel, with behaviors that become routine.

Vertical runs an ongoing multi-program AI capability partnership with a top-tier global biopharma, training 600+ Medical Affairs specialists across markets, building custom prompt libraries and AI tools embedded in daily workflows, and mapping high-value AI use cases team by team.

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